Sexy advertising trying to sell in slow market
More rates and news from
Yahoo Finance and Realty Times
By Justin Hunter
The process of buying
or selling a home is always thought to be easier than it ends
up being. Before you really ever do any of the legwork, you will
probably sit on your couch one day and think about where you want
to live and in what kind of home, or think about how much you can
sell for, how quickly and what you will invest in after funding.
Even though you know it will not be an easy process, your mind always
tricks you with thinking about the possible end result.
The fact of the matter is that the local real estate market where
you plan on buying or selling a home largely determines the effort
and success of your experience. That being said, sellers have their
work cut out for them at least over the next few months.
The article, “Web site allows users to search for 'sexy' real
estate” published on the October 23, 2006 edition of Inman
News explains how search engines are incorporating different keywords
to help sellers get a leg up on the many other available real estate
properties.
“A new home-search Web site, launched by Alexandria, Va.-based
DROdio Real Estate Inc., allows prospective buyers to search for
specific keywords in the multiple listing service description.”
“TheBestHomeSearchEver.com offers detailed searches of Greater
Washington, D.C., area property listings information supplied by
MRIS, one of the nation's largest MLSs.”
These detailed searches are not just beneficial for someone who
is looking for a “spacious living room” or an “in
ground pool,” but rather for sellers to advertise to an audience
that is just looking for something unique to catch their eye.
“Daniel Rubén Odio-Páez, owner and managing
broker for DROdio Real Estate, noted in an announcement that two
property listings contained the word ‘sexy’ in the description
as of Oct. 19, while 4,274 home descriptions
contained the word ‘metro,’ 218 listings included the
word ‘dead,’ 1,141 listings used the word ‘potential,’
and 2,543 listings had ‘motivated’ sellers.”
While a seller may be able to lure in a buyer by a random description,
the tool is also conducive for buyers who want a little history
or detail about the home.
“The Web site, which also can be viewed at TBHSE.com, also
allows users to select a price range and to search for homes that
have been on the market
for a certain number of days. Investors can search for ‘fixer-upper’
and ‘rehab’ homes, according to the announcement.”
This is a unique service that is being tried in the greater Washington,
D.C. area with the prospective of expending nationwide shortly after
this current trial run.
“Our service is the first ever to allow users the ability
to search listing notes. Even Realtors don't have this ability,”
Odio said.
This new service should stand the test of time as it is beneficial
for both buyer and seller and acts just like a more user friendly
property listing database.
“‘We want users to be able to search at their own pace
and engage us on their schedule,’ Odio said. The company loans
out a GPS device to clients who want to view homes on their own
and also offers a rebate program for clients.”
The market is proving to be very difficult for sellers to conduct
a successful transaction.
Perhaps a few “sexy” words will ease the seller’s
frustration.
